Gillian Tay
From Singapore to the world | A summary of my work, impact, and expertise.
Bridging the gap between creative vision and strategic global growth
My work is a blend of high-level strategy and creative execution. From managing 360-degree brand activations to crafting the visual identity for emerging brands, I focus on building meaningful connections across every international touchpoint.
I specialise in driving customer lifecycle strategy through integrated advertising and digital CRM expertise. By overseeing master-asset production and multi-channel campaigns, I ensure that brand integrity and strategic impact remain absolute across all global markets.
Professional Background
Advertising and Marketing
Strategic leadership in global account management and the delivery of integrated, multi-channel campaigns.
Core Expertise: 360-degree brand activations, digital CRM lifecycles, and global brand adaptation.
Strategic Scope: Managing B2B and B2C community growth, social media strategy, and integrated ATL and BTL communications.
DEPT Agency, London, UK | Account Director - 2023-2025
FEED/DEPT Agency, London, UK | Senior Account Manager - 2021-2022
Hogarth Worldwide, London, UK | Senior Account Manager - 2020-2021
SKODA Auto Headquarters, Prague, CZ | Global Marketing Consultant - 2018-2020
Fallon Advertising Agency, Prague, CZ | Senior Account Manager - 2018
Invisible Artist Agency, Singapore, SG | Senior Account Manager and Producer - 2017
Click2View Agency, Singapore, SG | Account Manager - 2017
Darling Visual Communication, Singapore, SG | Account Manager - 2016
The Blood Group Agency, Singapore, SG | Project Manager and Creative Lead - 2015-2016
Design and Creative Foundations
Defining visual identity and creative strategy for lifestyle brands and international retail.
Core Expertise: Communication design, visual storytelling, and master-asset production for global rollout.
Strategic Scope: Leading creative direction for flagship events, seasonal product launches, and high-profile brand activations
Freelance Design & Creative Consultant, SG | 2009-2013
Fetchbox Sg, SG | Founder and E-commerce & Marketing Lead | 2013-2015
Billabong GSM Asia, SG | Creative Senior Designer and Creative Lead | 2010-2013
Temasek Polytechnic, SG | Midweight Graphic Designer | 2008-2009
Zomedia Zocards | Junior Graphic Designer | 2007-2008
Athletic Leadership and Other Roles
Surf Instructor, Wavehouse | 2012-2017
Pilates Instructor | 2013-2015
Sports Instructor, Inline Skating | 2005-2010
