GILLIAN TAY
From Singapore to the world | A summary of my work, impact, and expertise.
I am an Integrated Marketing Lead & Consultant. With a background in delivering multi-channel campaigns across global agencies and in-house environments, I focus on bridging creative production with internal business strategy. I manage the delivery of 360 brand activations, digital communications, and social growth.
My work is centred on experiential strategy, facilitating community growth through flagship events, trade shows, and partnerships with business influencers and seller advocates to translate global vision into localised commercial success.
Advertising and Marketing
Strategic leadership in global account management and the delivery of integrated, multi-channel campaigns.
Core Expertise: 360-degree brand activations, digital CRM lifecycles, and global brand adaptation.
Strategic Scope: Managing B2B and B2C community growth, social media strategy, and integrated ATL and BTL communications.
DEPT Agency, London, UK | Account Director - 2023-2025
FEED/DEPT Agency, London, UK | Senior Account Manager - 2021-2022
Hogarth Worldwide, London, UK | Senior Account Manager - 2020-2021
SKODA Auto Headquarters, Prague, CZ | Global Marketing Consultant - 2018-2020
Fallon Advertising Agency, Prague, CZ | Senior Account Manager - 2018
Invisible Artist Agency, Singapore, SG | Senior Account Manager and Producer - 2017
Click2View Agency, Singapore, SG | Account Manager - 2017
Darling Visual Communication, Singapore, SG | Account Manager - 2016
The Blood Group Agency, Singapore, SG | Project Manager and Creative Lead - 2015-2016
Design and Creative Foundations
Defining visual identity and creative strategy for lifestyle brands and international retail.
Core Expertise: Communication design, visual storytelling, and master-asset production for global rollout.
Strategic Scope: Leading creative direction for flagship events, seasonal product launches, and high-profile brand activations
Freelance Design & Creative Consultant, SG | 2009-2013
Fetchbox Sg, SG | Founder and E-commerce & Marketing Lead | 2013-2015
Billabong GSM Asia, SG | Creative Senior Designer and Creative Lead | 2010-2013
Temasek Polytechnic, SG | Midweight Graphic Designer | 2008-2009
Zomedia Zocards | Junior Graphic Designer | 2007-2008
Athletic Leadership and Other Roles
Surf Instructor, Wavehouse | 2012-2017
Pilates Instructor | 2013-2015
Sports Instructor, Inline Skating | 2005-2010
Brands I’ve worked with