Who am i

Singaporean-born and London-based, I am an Advertising and Creative Marketing Lead who loves bringing complex campaigns to life. Starting my journey in Singapore’s design scene means I do not just talk strategy; I understand how a creative vision actually looks, feels, and performs.

My career has taken me across Central Europe and the UK, leading international marketing, digital communications, and large-scale productions for global brands. Moving continents reshaped my worldview, giving me human and cultural insights that I bring into every project to connect with audiences locally.

Outside work, I believe in a life of movement, continuous learning, and creativity, whether I am coaching on the water or making art.

That passion is why I founded Doodle Penpal Social: a relaxed space where people can share their drawing processes, swap ideas, and create together without overthinking. Whether through my workshops, design work, or creative projects, I simply love bringing people closer together and helping everyone reconnect in the real world.