Who am i
A Global Perspective Rooted in Creative Craft
Singaporean-born and London-based, I am an Advertising and Creative Marketing Lead who genuinely loves the process of bringing complex campaigns to life. My journey began in the design world of Singapore. This means I do not just talk strategy. I understand the mechanics of how a creative vision actually looks, feels, and performs across every touchpoint.
My career has been a global adventure. From managing HQ strategies in Central Europe to leading integrated accounts in the UK, I have overseen international marketing, digital communications, and large-scale content production for some of the world’s most recognisable brands.
Moving away from my Singapore heartlands was a defining challenge that reshaped my worldview. The human and cultural insights I gained through that transition are a significant addition to my journey. I pour this unique global perspective into every project to ensure brand consistency remains absolute while resonating locally.
I believe in a life of movement and continuous evolution. Whether I am making time for sports, coaching on the water, or creating art to express new energy, these disciplines have moulded the person I am today. I am still moulding and still learning.
Beyond the advertising world, creating art is a deep-seated passion of mine. You will see this creative energy reflected throughout my design work. I am always open to new collaborations or commission-based projects that allow for artistic exploration. I look forward to connecting with brands and individuals who value both strategic rigour and creative heart.
The Artist Behind the Strategy
Brand & Marketing Consultant
I guide brands through the complexities of the modern marketing landscape. Leveraging my years of experience as a Senior Account Director in global agencies, I build purposeful, human-centred foundations that resonate with audiences. I bring agency-level expertise directly to you—minus the agency fees—to ensure your brand presence is as strategic as it is functional.
-
Whether you are a startup needing a brand identity or an established business looking to refine your global strategy, I provide the roadmap and the execution.
Discovery: We define your brand’s core purpose and audience.
Strategy: I build a bespoke plan, covering CRM, content, or full-scale digital journeys.
Production: I lead the creative execution, from video and print to UX design.
Learn more about how I can help your brand grow.
-
DEPT Agency | Account Director: Led global B2B strategy and account expansion for eBay across the UK, Germany, North America, and ROW.
Hogarth Worldwide | Senior Account Manager: Delivered the global adaptation and production remit for Global Duracell across multiple international regions.
ŠKODA Auto HQ | Global Marketing Consultant: Following my agency work for the brand, I moved to Prague as the primary HQ lead for the China and Singapore markets.
Fallon | Senior Account Manager: Managed the end-to-end production for the ŠKODA FABIA FL global master 360 campaigns and flagship TVCs.
-
I don’t just plan the work; I’m hands-on with the execution:
Digital Journeys: Building human-centred website experiences and automated email CRM flows.
Content & Editorial: From digital articles and editorial strategy to social-first content and influencer storytelling.
Video & Production: Managing end-to-end video production, photography, and CGI workflows for global rollout.
Creative & Design: Brand identity, print branding, and translating complex briefs into visual stories.
Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. I transform those ideas into reality by building human-centred website experiences and automated email CRM flows that work as hard as you do.
Let’s have a chat, work with me, or learn more about my services
The Artist & The Studio
I am the illustrator and founder behind DearJilly. This studio was born from a belief that physical connection is vital in our digital world. Inspired by the joy of receiving handwritten letters and yearly surprises from a friend, I create work designed to put a smile on the face of someone you care about. Sending a note to your future self should be a meaningful act—something tactile and intentional, rather than the fleeting digital interactions we rely on today.
My journey started at the drawing board. Long before I stepped into global client servicing, I spent years in Asia as a Graphic Designer and Illustrator. It is a craft I never stopped honing, even while managing multi-million-pound accounts for some of the world's biggest names.
Today, DearJilly is where that journey comes full circle, combining my professional design roots with a lifelong passion for storytelling through art.
Explore my illustrations or Shop here to find out more.
